Privacy Policy

This Privacy Policy explains what PropLens Prism (the "Service"), operated by SOL Global Strategies LLC, a Delaware limited liability company ("SOL", "we"), collects, why, and your choices. It applies to the Prism website and tools.

1. Information we collect

When you create an account and use Prism, we collect:

• Email address — to create your account and send one-time sign-in ("magic") links.
• First and last name — provided when you complete your profile.
• Phone number (optional) — only if you choose to provide it (e.g. to unlock additional monthly lookups). See "Marketing" below.
• Occupation and reason for using Prism — to understand our users and improve the product.
• Company (optional).
• Property addresses you query — the addresses you enter to run a valuation or comparable-sales lookup.
• Usage events — which features you use, lookups performed, quota consumption, and interest signals (e.g. requesting more lookups).
• IP address and basic technical data — collected automatically for security and rate-limiting.

2. Why we use it

• To provide the Service, authenticate you, and enforce fair-use quotas.
• To operate, secure, debug, and improve the Service and our models.
• To understand demand (including interest in paid features) and communicate with you about your account.
• To comply with law and enforce our Terms.

3. Third-party processors

We share data with service providers who process it on our behalf, under their own terms and privacy policies:

• Supabase — authentication and database (account, profile, usage records).
• Vercel — website and API hosting; processes requests and server logs (including IP).
• Esri — geocoding of the property addresses you enter.
• U.S. Census Bureau — public data used for geocoding and market context.

We do not sell your personal information.

4. Cookies and local storage

We use browser local storage and essential cookies to keep you signed in (your session), remember your language preference, and operate the Service. We do not use third-party advertising cookies.

5. Data retention

Property-address query records are retained for 12 months from the date of the query, then deleted or de-identified. Account and profile data are kept while your account is active and for a reasonable period afterward as needed for legal, security, and record-keeping purposes.

6. Your rights and choices

Depending on where you live, you may have rights to access, correct, delete, or export your personal information, and to object to or restrict certain processing. You can request these by contacting us. Providing a phone number is optional, and you can ask us to delete it at any time.

These privacy rights apply based on where you reside and are not affected by the governing-law choice in our Terms of Service. For example, if you are a California resident, California's privacy laws (including the CCPA/CPRA) continue to apply to how we handle your personal information regardless of that governing law.

7. Marketing (placeholder)

We do not currently use your phone number for marketing calls or text messages. Any future marketing calls or SMS would require your separate, explicit opt-in consent, and you could withdraw it at any time. Providing your phone number to unlock lookups is not consent to marketing contact.

8. Children

The Service is not directed to children under 16, and we do not knowingly collect their personal information.

9. Changes and contact

We may update this Policy; material changes will be reflected by a new version and date above. Questions or requests: info@solgstr.com.